In July 2025, the race to become India’s second-largest carmaker has sparked an emotional war between Mahindra, Hyundai and Tata Motors.
Hyundai, known for its attractive designs and premium urban presence, has long been second only to Maruti Suzuki. But now the situation is changing. By virtue of its “Made in India” spirit and focus on safety, Tata Motors is gaining customers’ trust. Meanwhile, with powerful SUVs like the Scorpio-N and Thar, Mahindra is gaining both popularity and admiration in rural areas.
Recent sales figures indicate a stiff triangular competition. Hyundai is holding its own in the metros, Mahindra is seeing exceptional demand in rural areas, and Tata’s dual strength in electric and ICE cars—especially models like the Nexon and Punch—are connecting both worlds.
This is not just a sales war. It is an emotional battle for the hearts of Indian families. Each brand represents a dream: Hyundai for style, Tata for pride and Mahindra for strength.
As the festive season approaches, this rivalry is expected to intensify. Offers, launches and regional strategies will decide who will win the trust of millions.
For Indian consumers, it’s not just a game of numbers—it’s a game of values, attitudes, and vehicles that reflect their identity. The battle for second place continues, but this journey is driven by emotions.
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