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JioHotstar’s Tagline Row with Lava—Will ‘Police Police’ Rise Above?

JIO Hotstar in trouble for alleged copying of Lava’s tagline, ‘Police Police’ series draws attention

Jio Hotstar is embroiled in a new controversy after it was accused of copying the popular tagline of smartphone brand Lava in its latest promotional campaign. The controversy comes at a time when Geo Hotstar is preparing for the release of its much-awaited drama thriller series ‘Police Police’.

Jio Hotstar accused of copying Lava’s iconic slogan

Lava International has alleged that Jio Hotstar’s new tagline for its upcoming series, “Proudly Indian, Truly Yours,” is a direct copy of Lava’s longstanding brand slogan. The similarities in phrasing and tone have sparked a debate on creative plagiarism in India’s advertising industry.

Users on the social media platform are discussing how a leading digital platform like Jio Hotstar can ignore originality in branding. Lava has hinted at legal action, but Jio Hotstar has remained silent on the controversy.

Police Police-A bang drama thriller from Geo Hotstar

Amidst this controversy, Jio Hotstar’s upcoming series ‘Police Police’ is making headlines. The series revolves around two cops who unravel a high-profile conspiracy while grappling with corruption in the police force. With an intense storyline, breathtaking action sequences and a star-studded cast, ‘Police Police’ is slated for a September 2025 release.

Despite the tagline plagiarism controversy, industry experts believe that this controversy could unintentionally boost the series in hype. It remains to be seen if this will overwhelm the show’s storyline.

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